Philly Daffy's Update

News coming out of Philly this week is that the Daffy's Philadelphia location is in the final two weeks of bidding between two apparel retailers. No names were given, but I would very much venture a guess that one of the two is likely to be Century 21. I honestly can't think of a store that would fit better into that space, outside of maybe a Target (Marshall's already moved in at 10th & Market, and Burlington is located there as well).

Link for more info: http://www.phillymag.com/realestate/for-sale/daffys-center-city-is-down-to-2-bidders/

PEURIST Update

Been a while since my last YB blog update. Wanted to give everyone a quick update on PEURIST, and other items of interest. PEURIST is going well, but slow. Still a good number of items to get up on the site, a few suits from Papa & Sons, pants and shorts from Royal Hem, and an assortment of items from Alessandro Dell'acqua. The goal is to get the remaining RH and Papa & Sons items up by the end of the week, and be able to say 'Bottoms Up!' very soon (Get it? I know, it's corny). Along with that goal, we are going to start an advertising campaign for the site, probably a small directed campaign on SF, and a more general one through Facebook/Google.

The broader goal w/the ad campaign and final merchandise push is to get a large chunk of inventory moved by the end of this month/beginning of April that would allow for a potential trip back to Italy at the end of April. I am very interested in some new opportunities that have arisen there, though am debating about whether to pick up more S/S items or start buying for Fall/Winter at that point. I have the chance to get a good selection of items of Daniele Alessandrini and Paolo Pecora items, but they are all for Fall and it's hard to sit on merch. for a long time, especially when we are going to transition into what will hopefully be a fast turnover business (and you would not believe the beautiful items that Copen Group has from last Fall - I saw it in October, and was drooling at the quality, including a new brand they started called Borgo Veneto).


And if everything goes according to plan, the site photography will mostly transition to a professional photographer. The hope is that once more people know about the site, there will be a need to get the merch. up quicker, and in better shots that I can do myself. Still a ways out but it is on the list.

Finally -- the reason PEURIST has been on such a slow move since its grand opening -- the full time job. For those that don't know, PEURIST is not my day job. It's what gets done with the little spare time that I have after working 9-XX everyday in the office (often including weekends). I'm an attorney by day at a large firm, and for better or worse, I am often left with either no time at the end of the day, or just enough to come home, eat, watch an hour of tv and go to bed. It's especially bad right now given that several people are out of my department w/new babies - great for them, but I'm stuck picking up the slack. If anyone out there is in need of a trademark attorney w/a few years of experience, I am looking for a change of venue, as it were ;)

So that's it for now. Please do check out PEURIST if you haven't already done so, and feel free to share a link to the site on your own social media platforms. We could use the free publicity. 

More on PEURIST + Another Discounter Bites the Dust

We've started adding more to our line of Royal Hem (made in Italy) items to the website -- some great blazers, and a beautiful linen/cotton blend suit for Spring -- more will be added this week, and pants/shorts will be added next week - check it all out at PEURIST.COM

And a quick bit of local news for those in the NJ/NYC area, local discounter Big M Stores, owner of Mandee's and Annie Sez, has filed for bankruptcy today, citing the devastating effects of Hurricane Sandy as ruining its turnaround plans. Full story here.

5pm EST -- PEURIST.COM

Happy New Year! It's 5:40am, and I'm trying to get this site to a point where people can actually buy something on it by 5pm today. Hasn't exactly been the easiest thing to put together a full time job (one that generally extends well beyond the 9-5 hours), but I love the merchandise and really want to make this brand into something special. Hope everyone out there will at least come take a look at the items we have up for sale -- more will be added later in the week, on a daily or semi-daily basis as time allows.

1/1/13

PEURIST Coming Soon

Well for those who haven't been following the new Twitter feed over at twitter.com/peurist or the Facebook page over at facebook.com/peurist, PEURIST.com is getting ready to launch pretty soon. The Facebook page already has some sneak peeks of our first run of merchandise from a great UK brand, Emmett London, and the merchandise from the recent trip to Italy will be here quite soon, and will likely be up for sale on the site in time for the holidays.

So lots of great things happening, and I hope you'll keep following the progress and, more importantly, check out our merchandise :)  Yellow Baggers will eventually forward over to PEURIST.com, which will have its own blog section discussing some great euro brands, while the Facebook page will feature exclusive sneak previews of merchandise and allow for interactivity with customers - comments, complaints, critiques, etc... will all be welcome. And if you're in the Philadelphia area, or are w/in driving distance, drop a line if you'd like to shop in person (by appointment only) once the merchandise comes in -- you can reach me via PM on Facebook or Twitter, or if you're an SF member, you already know the drill.

And if you can help publicize the site in any way shape or form, that will probably be the one thing we need most. I'm going to be putting in plenty of blood, sweat and tears to make this happen, but the old saying of  'if a tree falls in a forest, but no one is around to hear it...' could not be more true. This little experiment will be useless if no one knows about it. In the coming weeks once things get a bit more solid in terms of the website and the merchandise, I will be out there promoting it, but I could certainly use any additional help.

And on what will probably be the last ever Daffy's related note, interestingly enough, the Daffy's Facebook account magically reappeared today w/a video about the Giants. Probably just an accident, but one can always dream.

Facebook -- More Pics and Previews

Folks -- Check out the PEURIST Facebook page over at http://www.facebook.com/peurist. I will be discussing more details about the recent trip to Italy, with more pictures and previews of merchandise. I will also be profiling designers from across Europe that may one day make to the site.

We will soon be integrating this blog into the PEURIST.com website, so stay tuned for info about that as well.