Sunday, March 3, 2013


Been a while since my last YB blog update. Wanted to give everyone a quick update on PEURIST, and other items of interest. PEURIST is going well, but slow. Still a good number of items to get up on the site, a few suits from Papa & Sons, pants and shorts from Royal Hem, and an assortment of items from Alessandro Dell'acqua. The goal is to get the remaining RH and Papa & Sons items up by the end of the week, and be able to say 'Bottoms Up!' very soon (Get it? I know, it's corny). Along with that goal, we are going to start an advertising campaign for the site, probably a small directed campaign on SF, and a more general one through Facebook/Google.

The broader goal w/the ad campaign and final merchandise push is to get a large chunk of inventory moved by the end of this month/beginning of April that would allow for a potential trip back to Italy at the end of April. I am very interested in some new opportunities that have arisen there, though am debating about whether to pick up more S/S items or start buying for Fall/Winter at that point. I have the chance to get a good selection of items of Daniele Alessandrini and Paolo Pecora items, but they are all for Fall and it's hard to sit on merch. for a long time, especially when we are going to transition into what will hopefully be a fast turnover business (and you would not believe the beautiful items that Copen Group has from last Fall - I saw it in October, and was drooling at the quality, including a new brand they started called Borgo Veneto).

And if everything goes according to plan, the site photography will mostly transition to a professional photographer. The hope is that once more people know about the site, there will be a need to get the merch. up quicker, and in better shots that I can do myself. Still a ways out but it is on the list.

Finally -- the reason PEURIST has been on such a slow move since its grand opening -- the full time job. For those that don't know, PEURIST is not my day job. It's what gets done with the little spare time that I have after working 9-XX everyday in the office (often including weekends). I'm an attorney by day at a large firm, and for better or worse, I am often left with either no time at the end of the day, or just enough to come home, eat, watch an hour of tv and go to bed. It's especially bad right now given that several people are out of my department w/new babies - great for them, but I'm stuck picking up the slack. If anyone out there is in need of a trademark attorney w/a few years of experience, I am looking for a change of venue, as it were ;)

So that's it for now. Please do check out PEURIST if you haven't already done so, and feel free to share a link to the site on your own social media platforms. We could use the free publicity. 

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