I've been teasing a major announcement for a while, and today's the day we finally release the news to the world. With Daffy's officially gone, I decided it was time to get in on the game myself.
WWW.PEURIST.COM -- a start-up fashion retailer, focused on bringing the quality, fit and style of European menswear to America at affordable prices -- hence the 'EU' in PEURIST. We plan to offer both business and casual attire, targeting young professionals looking to expand their wardrobes. The company will operate online at
PEURIST.COM, and will also offer personal appointments for those located in New York, New Jersey and Eastern Pennsylvania.
We are already in the process of securing our first purchase, a well-known shirt company from the UK, but cannot release any further details on that at the moment.
As much as people are probably excited to hear about this, the one thing we are going to need, aside from publicity, is cash. To help out with that, we have started a campaign at
Indiegogo to help raise public funds. Anyone can contribute to the campaign. We are looking to raise a minimum of $10,000, and there are substantial perks for all donations $10 and above. The link is directly above.
Well, as things have started off slow, I have decided to enhance the fundraising with some special incentives. If you are a small guy, you will particularly love this stuff -- i.e., size 36-38US. For a donation of $250, you can get a Jey Cole Man (made in Italy) wool coat, or a Patrizia Pepe (made in Italy) leather jacket. For a donation of $200, you can get a Gazzarrini (made in Italy) suede jacket. Great stuff, pics below.
